serigraphs, etching, and drawings at Hammer Graphics on East 57th Two decades before Playboy first hit the newsstands, there was only one men's magazine in America. A generation of schoolchildren grew up speaking its name in hushed whispers, though anyone reexamining those early issues today could hardly understand why. The magazine was Esquire. 北京赛车公式平平倍倍 serigraphs, etching, and drawings at Hammer Graphics on East 57th Helping a fiddlestick! cried Dr. Bodkin magisterially, but incoherently. As much as we travel to our stores, and bring our folks in to Bentonville, though, sometimes I have thefeeling that the word is not getting out. And if it's on a subject I feel strongly enough about, I'm not abovegetting in front of one of our TV cameras here and going out by satellite to all our associates gathered infront of their TV's in the break rooms of our stores. A few years ago, I had an idea aroundChristmastime that was just burning me up to tell people about, so I went on the camera and visited witheverybody about how our sales were doing, and talked a little about my hunting, and let them know that Ihoped their holiday season was going well. Then I got to the point: "I don't think any other retail companyin the world could do what I'm going to propose to you. It's simple. It won't cost us anything. And Ibelieve it would just work magic, absolute magic on our customers, and our sales would escalate, and Ithink we'd just shoot past our Kmart friends in a year or two and probably Sears as well. I want you totake a pledge with me. I want you to promise that whenever you come within ten feet of a customer, youwill look him in the eye, greet him, and ask him if you can help him. Now I know some of you are justnaturally shy, and maybe don't want to bother folks. But if you'll go along with me on this, it would, I'msure, help you become a leader. It would help your personality develop, you would become moreoutgoing, and in time you might become manager of that store, you might become a department manager,you might become a district manager, or whatever you choose to be in the company. It will do wondersfor you. I guarantee it. Now, I want you to raise your right handand remember what we say atWal-Mart, that a promise we make is a promise we keepand I want you to repeat after me: From thisday forward, I solemnly promise and declare that every time a customer comes within ten feet of me, Iwill smile, look him in the eye, and greet him. So help me Sam."Now, I had no way of knowing how much effect a little communication like that would have on ourassociates, or on our customers. But I felt so strongly about the idea that it was worth calling attention toit by satellite, and I really meant it when I said I didn't think any other retailer in the country could do it. Ido know thisa lot of our associates started doing what I suggested, and I'm sure a lot of our customersappreciated it. We used mass communications to transmit the idea, but it was a small idea, aimed at thefolks on the front lines, the ones most responsible for keeping our customers happy and coming back toour stores over and over. And I'm not saying one way or another whether my little pep talk had anythingto do with it, but we went on from that Christmas to pass both Kmart and Sears in sales at least twoyears before even the most optimistic Wall Street analysts thought we could do it. Do you think fortune favours the deserving? They paint her as a woman! cries Master Algernon, with a saucy grimace. Oh, your luggage? returned Betty. "Well, do you think it is worth while to send for it, if you're not going to stay?" As the spring advanced, letters from Algernon Errington arrived rather frequently at Whitford. His mother had ample scope for the exercise of her peculiar talent, in boasting about the reception Algy had met with from her great relations in town, the fine society he frequented, and the prospect of still greater distinctions in store for him. One or two troublesome persons, to be sure, would ask for details, and inquire whether Lord Seely meant to get Algy a place, and what tangible benefits he had it in contemplation to bestow on him. But to all such prosy, plodding individuals, Mrs. Errington presented a perspective of vague magnificence, which sometimes awed and generally silenced them. Another day I walked out into the lobby and began talking with this salesman from the AladdinCompany, the folks who make Thermos bottles. He had his samples with him, and I asked him the usualquestion, what do you have that is real hot that we could promote successfully And he had a half-gallonred and blue Thermos bottle that looked real handsome and he said, "This will make a great special. HELEN WALTON: serigraphs, etching, and drawings at Hammer Graphics on East 57th He is a faculty member at both Cooper union and the School of Visual Arts. He is responsible for all the graphic design and decorative programs at the World Trade Center. Two volumes of his works have been published 鈥?Milton Glaser: Graphic Arts and The Milton Glaser Poster Book.