Our most famous technique for doing this is a textbook example of thinking small. We call it StoreWithin a Store, and it's the simplest idea in the world. Again, in many big retail companies the departmenthead is just an hourly employee going through the motions, somebody who punches a clock, then ripsopen boxes and stacks whatever's in them onto shelves. But we give our department heads theopportunity to become real merchants at a very early stage of the game. They can have the pride ofproprietorship even if they weren't fortunate enough to go to college or be formally trained in business. I'm not going to pretend we're perfect at this. We do have our share of miscommunication, like that timethe Moon Pies were shipped to stores in Wisconsin, where they didn't exactly jump off the shelves. Andsometimes a simple attitude is as valuable as all the technology in the world. For example, we've got thisone rule I hope we never give up enforcing: our buyers here in Bentonville are required to return callsfrom the stores first, before they return the calls of vendors or anybody else, and they are required to getback to the stores by sundown of the day they get the call. RULE 9: CONTROL your expenses better than your competition. This is where you can always find thecompetitive advantage. For twenty-five years runninglong before Wal-Mart was known as the nation'slargest retailerwe ranked number one in our industry for the lowest ratio of expenses to sales. You canmake a lot of different mistakes and still recover if you run an efficient operation. Or you can be brilliantand still go out of business if you're too inefficient. RULE 1: COMMIT to your business. Believe in it more than anybody else. I think I overcame everysingle one of my personal shortcomings by the sheer passion I brought to my work. I don't know if you'reborn with this kind of passion, or if you can learn it. But I do know you need it. If you love your work,you'll be out there every day trying to do it the best you possibly can, and pretty soon everybody aroundwill catch the passion from you like a fever. 一道本不卡高清专区,99青春视频在线观看视频,5151,4438最新免费观看 Again a deep flush came over Maggie鈥檚 face, and she was silent. Stephen thought again that he was beginning to prevail 鈥?he had never yet believed that he should not prevail; there are possibilities which our minds shrink from too completely for us to fear them. GARY REINBOTH, EARLY STORE MANAGER, WAL-MART: "In those days, we would go on these buying trips with Sam, and we'd all stay, as much as we could, inone room or two. I remember one time inChicagowhen we stayed eight of us to a room. And the roomwasn't very big to begin with. You might say we were on a pretty restricted budget."But sometimes I'm asked why today, when Wal-Mart has been so successful, when we're a $50billion-plus company, should we stay so cheap That's simple: because we believe in the value of thedollar. We exist to provide value to our customers, which means that in addition to quality and service,we have to save them money. Every time Wal-Mart spends one dollar foolishly, it comes right out of ourcustomers' pockets. Every time we save them a dollar, that puts us one more step ahead of thecompetitionwhich is where we always plan to be. 鈥淲e can鈥檛 part, Maggie,鈥?said Stephen, more impetuously. 鈥淚 can鈥檛 bear it. What is the use of inflicting that misery on me? The blow 鈥?whatever it may have been 鈥?has been struck now. Will it help any one else that you should drive me mad?鈥?