[Pg 281] The Bertrams, 1859 400 0 0 I can tell you this, though: after a lifetime of swimming upstream, I am convinced that one of the realsecrets to Wal-Mart's phenomenal success has been that very tendency. Many of our best opportunitieswere created out of necessity. The things that we were forced to learn and do, because we started outunderfinanced and undercapitalized in these remote, small communities, contributed mightily to the waywe've grown as a company. Had we been capitalized, or had we been the offshoot of a large corporationthe way I wanted to be, we might not ever have tried the Harrisons or the Rogers or the Springdales andall those other little towns we went into in the early days. It turned out that the first big lesson we learnedwas that there was much, much more business out there in small-town America than anybody, includingme, had ever dreamed of. Chapter 7 Taking the Company Public So we are going to approach philanthropy with the same lack of reverence we gave to the traditionalmethods of the retail business when we started out there. We are going to see if we can't shake up someof the time-honored assumptions about what you can teach people, about what you can do with peoplewhose self-esteem has been beaten down, and about how you can motivate ordinary people to doextraordinary things. As just one example of the kinds of folks we're calling on in putting this efforttogether, we asked Lamar Alexander, the former governor of Tennessee and now U.S. Secretary ofEducation, to attend our last family meeting here in Bentonville and talk with us about some of the ideashe's come across for improving our public education system. 亚洲五月六月丁香缴情_蔓草社区_色爱AV综合区_久久视热在线视频精品23 JACK SHEWMAKER: Just like discounting, I'm sorry to say we can't take any of the credit for inventing the wholesale clubconcept. Put yourself in our position for a moment, though, and you can see why we had to steal the ideafrom those who did roll it out. It was the early eighties, and we'd been in the discount business for aroundtwenty years. Only the efficient operators were still in business, because prices, and margins, had beenfalling steadily the whole time. Suddenly, we noticed a whole new class of sub-discounter undercuttingour prices, wholesalers with very low overhead who were selling at margins way below the 22 percent inthe discount business5 to 7 percent. Since "Low Prices Every Day" had brought us this far, we had toexplore the business. Especially since we knew that Sol Priceone of the original discount pioneerswasbehind this idea. He had started his Price Club stores in 1976.